CAC ROI Calculator

Step 01

Step 02

Step 03

Step 04

Step 05

Step 06

Final Step

Start here. These inputs drive customer lifetime value across every category. Defaults reflect typical telco / fiber operator benchmarks — replace with your numbers.

Customer Economics

Unit economics used to value each recovered customer across all four CAC categories.

Monthly ARPU

Average subscription revenue per month

Customer Tenure

months

36–60 mo for residential fiber, 24–36 mo wireless

Gross Margin

After network OpEx, support, billing

Baseline CAC

Paid-channel cost per net-new customer — used for Avoided CAC

Contract Term

StraViso success fee applies across the full contract term

Derived Customer LTV

Lifetime Revenue—

Lifetime Margin—

LTV : CAC Ratio—

Campaign Scope Active Categories

Pick the CAC categories in scope for this proposal. Unselected stay visible as "potential adjacent value" — gives the prospect a tangible view of what else StraViso can unlock without restarting the conversation.

Abandoned Cart 30% abandon · concierge recovery — Hung Orders 15–30% hung + truck-roll savings — Win-Back <2% baseline · reason-coded — Post-Order Upsell Extenders · Insurance · Lines · Speed —

StraViso Success Fee Pay on results

No platform fee. No outbound cost. StraViso takes a percentage of recovered Year-1 revenue. Standard range: 10% entry → 18–20% expand.

10%

10% — entry point 15% — expand 18% — typical 20% — ceiling

Category 1 · Abandoned Cart Concierge 30% abandon

Customers who reached intent-to-purchase but didn't complete checkout. StraViso's two-way NLP SMS engages them at the cart, confirms address and rate plan, sends T&Cs, captures consent — contract accepted in billing system. PCI-safe via card-on-file link.

Monthly Cart Abandons

Started checkout, did not complete

Baseline Recovery Rate

Today's email/retarget recovery

With StraViso Concierge

NLP SMS + identity + offer in-channel

Abandoned Cart Output

Incremental Customers / Yr—

Year 1 Revenue—

Lifetime Margin—

Category 2 · Hung Order Recovery 15–30% hung

Orders stuck in the queue post-intent — pending credit check, scheduling, address validation. Without timely contact, 15–30% churn out before activation. Concierge reaches them in time, also catches unnecessary full tech install on CSI orders.

Monthly Hung Orders

Orders queued > SLA

Baseline Recovery

Manual outreach today

With StraViso Concierge

Two-way SMS, real-time status & resolution

Unnecessary Truck Rolls Avoided

% of hung CSI orders where full tech install is avoided

Cost per Truck Roll

Loaded cost (labor + vehicle + scheduling)

Hung Order Output

Incremental Customers / Yr—

Year 1 Revenue—

Lifetime Margin—

Truck Roll Savings / Yr—

Category 3 · Win-Back Concierge <2% baseline

Former subscribers who churned. Industry recovery is below 2%. Concierge SMS personalizes the offer, processes the contract in-channel — re-engages without outbound calling.

Monthly Churners (Target Pool)

Voluntary cancellations to be targeted / mo

Baseline Win-Back

Existing save desk recovery

With StraViso Concierge

Reason-coded SMS + tailored re-offer

Win-Back Output

Incremental Customers / Yr—

Year 1 Revenue—

Lifetime Margin—

Category 4 · Post-Order Upsell overload at sale

Customers are overloaded with options at the initial fiber or wireless sale. The concierge re-engages 7–30 days post-order, when the customer has lived with the service, and offers each attach at the right moment.

Monthly Post-Order Customers

Newly activated fiber / wireless customers per month

Wi-Fi Extenders / Mesh

Attach Rate

% of post-order customers who buy

One-Time Hardware Revenue

Hardware sale or lease-to-own

Recurring Add-on ($/mo)

Whole-home Wi-Fi service fee

Device / Service Insurance

Attach Rate

Premium attach via concierge timing

Recurring ($/mo)

Per-line or per-household

Attach Tenure (months)

months

Avg life of insurance attach

Add a Line (Mobile)

Attach Rate

Of post-order base who add a line

Recurring ($/mo per line)

Additional line ARPU

Line Tenure (months)

months

Often shorter than primary tenure

Higher-Speed Tier Upgrade

Attach Rate

% who upgrade tier within 90 days

Avg Uplift ($/mo)

Delta between current and upgraded tier

Upgrade Tenure (months)

months

Usually held for remainder of primary tenure

Post-Order Upsell Output

Incremental Attaches / Yr—

Year 1 Revenue—

Lifetime Margin—

Top Contributor—

The delta is the deal. This is what your funnel recovers today vs what StraViso's two-way NLP concierge unlocks — same volumes, same customers, different outcomes.

Status Quo vs With StraViso Annual View 2-year contract

Apples-to-apples: baseline recovery rates (what's happening today without StraViso) vs lifted rates with the concierge in place. Post-order upsell assumes no comparable program exists today.

Status Quo · No StraViso

Recovered Customers / Yr—

Year 1 Revenue—

Contract Revenue—

Lifetime Margin—

With StraViso Concierge

Recovered Customers / Yr—

Year 1 Revenue—

Contract Revenue—

Lifetime Margin—

Customer Lift / Yr —

Y1 Revenue Lift —

Contract Revenue Lift —

Lifetime Margin Lift —

Category Breakdown

Category	Customers Today	Customers w/ StraViso	Y1 Revenue Today	Y1 Revenue w/ StraViso	Annual Lift

"Customers Today" uses each category's baseline recovery rate. "Customers w/ StraViso" uses the lifted rate. Lift = (lifted − baseline) × monthly volume × 12. Post-order upsell baseline assumes no comparable concierge motion today; if your operation already runs structured post-order upsell, lower the lifted rates on the Post-Order Upsell tab to reflect incremental-only.

Executive Summary Year 1

Consolidated business case across all four CAC concierge categories.

Category	Incremental Customers / Attaches (Yr)	Y1 Revenue	Lifetime Margin

Incremental customers = monthly volume × (with-concierge rate − baseline rate) × 12. Lifetime Margin = ARPU × tenure × gross margin × incremental customers. Year-1 revenue = incremental customers × ARPU × 12 (gross). Post-order upsell uses attach-specific rates, prices, and tenures, then applies gross margin for comparability. Avoided CAC = incremental net-new customers (cart + hung + win-back) × baseline CAC. Truck-roll savings = avoided rolls × cost per roll.

Revenue Lift by Category

Value Build: StraViso Fee vs Y1 Margin vs LTV

Bottom Line Net of StraViso Fee 2-year contract

Total Y1 Revenue Lift—

Total Contract Revenue Lift—

Contract Gross Margin Lift—

Avoided CAC—

Truck Roll Savings (Yr)—

StraViso Success Fee (Contract)—

Net Contract Benefit—

Contract ROI—

Lifetime Margin Lift—

Payback Period—

Contract ROI = (Contract margin lift + Avoided CAC + Truck Roll Savings × term yrs − StraViso fee) ÷ StraViso fee. StraViso fee = contract revenue × success-fee %. Contract revenue = incremental customers × ARPU × contract months. Avoided CAC = net-new recovered customers (cart + hung + win-back) × baseline CAC — upsell attaches excluded since they were already customers. Payback = StraViso fee ÷ monthly margin contribution. Success-based pricing model — no platform fee, no implementation cost.

Contact Us

Customer Economics

Derived Customer LTV

Campaign Scope Active Categories

StraViso Success Fee Pay on results

Category 1 · Abandoned Cart Concierge 30% abandon

Abandoned Cart Output

Category 2 · Hung Order Recovery 15–30% hung

Hung Order Output

Category 3 · Win-Back Concierge <2% baseline

Win-Back Output

Category 4 · Post-Order Upsell overload at sale

Wi-Fi Extenders / Mesh

Device / Service Insurance

Add a Line (Mobile)

Higher-Speed Tier Upgrade

Post-Order Upsell Output

Status Quo vs With StraViso Annual View 2-year contract

Category Breakdown

Executive Summary Year 1

Revenue Lift by Category

Value Build: StraViso Fee vs Y1 Margin vs LTV

Bottom Line Net of StraViso Fee 2-year contract